Monday, February 17, 2020

An analysis of three women from three works by edith wharton Essay

An analysis of three women from three works by edith wharton - Essay Example Her works display her inborn wit and are characterized for their humor, incisiveness and uneventfulness (Wikipedia). As a child, Wharton lived overseas until the age of six when her family settled in New York. She was not formally schooled, but she educated herself by receiving instruction from her governess and by reading through her father's collection of books (Dwight and Winner). In 1885, aged 23, she married Edward Robbins Wharton, but the marriage was tumultuous and unhappy. The marriage ended in divorce in 1913, on grounds of her husband's public infidelity and degrading health. Wharton's first work published, The Decoration of Houses, is not a work of fiction, but a work on architecture and landscaping. In the course of her life, Wharton has traveled extensively through Continental Europe, eventually settling in France. From France, she observed the battles of World War I from the frontlines and wrote Fighting France: From Dunkerque to Belfort, a series of articles about the fighting. She was involved actively in the Red Cross and with the refugees, and was given the French Legion of Honor award for her efforts. In a writing career spanning forty years, Wharton would produce more than forty volumes of work. Her first work published, The Decoration of Houses, is not a work of fiction, but a book on architecture and landscaping. ... r work, responding particularly to the elegance and precision of her prose and the sharpness of her wit; others don't like her at all, finding it hard to "get into" her fiction because she seems so cold, the prose seems so detailed and self-conscious, and the subject matter is so elite" ("Edith Wharton"). Said Dwight and Winner, Edith Wharton "was a born storyteller, whose novels are justly celebrated for their vivid settings, satiric wit, ironic style, and moral seriousness," whose works contain characters are "[o]ften portrayed as tragic victims of cruel social conventions, they are trapped in bad relationships or confining circumstances." The three works chosen for this paper, The Other Two, The Muse's Tragedy and The Pomegranate Seed, are works of Wharton that provide examples to this statement. One such character trapped by conventions is Mrs. Alice Waythorn from The Other Two. The story is told from the point of view by Alice's third husband Mr. Waythorn, whose glowing fascination for his charming bride then turned to doubt about her personality and the fact that she was married twice before him. It is a doubt that grew each time he encountered her former husbands, to wane into numbness with familiarity with them, and to be resolved in the most humorous and unexpected of turns. The Muse's Tragedy, aptly named, is the story of a woman named Mary Anerton, who was seen by the society she moves in as the muse of the renowned poet Vincent Rendle, and immortalized in his "Sonnets to Silvia." While the public whispered of the great love affair between poet and muse, which lent fame - and after the poet's death, authority on his works - to Mrs. Anerton, the truth is that the love affair existed only in Mrs. Anerton's mind, the fruit of her unspoken longing for the

Monday, February 3, 2020

Murphy Brewery Ireland, Limited (case study) Case Study

Murphy Brewery Ireland, Limited ( ) - Case Study Example As discussed in the case, Alcohol consumption was falling coz of increased health concerns. Murphy share was already less in the market as compared to that of its competitor so the company should come up with a focused strategy rather than a general one. For e.g. is Ireland Murphy developed growth thorough exporting and making such packaging design that targeted the take-home market. Another cause of the problem is that when we analyse Murphy’s competitor, it can be noted that they invest a lot on advertising. Guinness 12 million pounds investment in advertising called the Big Pint and extensive billboard advertising that represented the strength of the brand was a big success for it. Similarly Murphy’s sales could improve if they spend more budget on advertising. They need to come up as a big brand in order to establish a strong market share and to compete with Guinness and other leading brands. Murphy should work on the promotion of their brand. In order to sustain in the market they need to get big. They need to invest more in their advertising budget so that they can achieve a larger market share. The problem with this is that as they increase their market share they will also have to increase their capacity and will have to invest in that too. Another alternative to this is to remain a niche brand but that has its own pros and cons. Murphy has to see that if it is a premium brand then it should design its marketing mix according to that too. It is a good option as US consumers have high living standard and they represent a major market worldwide. At the same time they should consider that high end consumers have their own choices. So before becoming a premium brand a through market analysis should be carried out that identifies customer preferences and then a strategy shall be designed accordingly. The best thing that Murphy to do will be to work on increasing its market share. If they will not do it