“Death Penalty” Pros and Cons Free Essays

â€Å"Death Penalty† Pros and Cons Francisco X. Lendor Introduction to Criminal Justice (1102 CCJS100 4021) Due on: Tuesday, March 26, 2011 â€Å"Death Penalty† – Pros and Cons History over the years has taught us of many different ways on how to control or punish people who don’t follow the rules and laws imposed by society and courts. These are adopted by society to establish behavior standards. We will write a custom essay sample on â€Å"Death Penalty† Pros and Cons or any similar topic only for you Order Now Whether some of them are effective or not, these must be respected in order to not fall into a severe punishment like the death penalty. Aâ€Å"The enormity of killing one’s fellow man with premeditation is the principal reason for the existence of the death penalty. † Throughout history, death penalty has been debated in many different ways. Groups protesting bring up their point of views with their pros and cons to defend their position in favor or against this punishment. A perfect example of why some groups oppose to this penalty is discussed in articles 1â€Å"Anti-death penalty groups raising money for exonoree Anthony Graves†, by Diane Jennings, and in 2â€Å"Testimony to begin today in death penalty trial of man accused of killing wife, stepdaughter and showing stepsons their bodies†, by Jennifer Emily. In the first article, a group from the Texas Moratorium Network was raising money to help, in this case, Anthony Graves. Graves spent 18 years in jail for murders he never committed, and was finally released from the â€Å"death row† from Texas after prosecutors declared him innocent. On the other hand, on the second article, Gary Green was facing a final decision to be convicted of capital murder in Texas. After stabbing his wife, he killed her 6-year-old daughter and proceeded to show their bodies to his stepsons. Jurors in this case were to decide Bâ€Å"whether to impose a death sentence or send him to prison for life without parole. † Death penalty brings positive and negative contributions to society. Even though, there have been a lot of proven mistakes when imposing it, and it still shows to be unsuccessful on removing evil from society. One of the pros death penalty contributes to society is that it deters some population from committing murder. It also gives peace of mind to the victim and their families and puts an end to the crime. Also, the fear of the highest form of punishment will keep potential victims alive. Sometimes families of the victims begin their healing process once the murderer is put to death. Politically seen, it also gives pride to politicians and some others may even secure their â€Å"positions† by taking a well known murder case to a closing point. Proponents of the death penalty say Câ€Å"it is an important tool for preserving law and order, deters crime, and costs less than life imprisonment. † They also argue that Dâ€Å"retribution helps console grieving families, and ensures that the perpetrators of heinous crimes never have an opportunity to cause future tragedy. † But it comes to the fact that these arguments just help them justify their support to punishment, while it is still not supported by a majority. Society still has a lot of issues against the death penalty. One of the most commonly questions people ask themselves is; what would it accomplish to put someone on death row? If the victim is already dead, you cannot bring him back. It is not true that the opponents feel â€Å"fear of death† will prevent one of committing murder. Statistics show that most of the murders are done on the heat of passion when a person is unable to think rationally. Therefore, how can one think of fear in the â€Å"heat of passion? † Opponents also argue the fact that there have been a lot of cases where the person being convicted was mistakenly accused. Worse than that, many have often been mistakenly killed due to the capital punishment process, and it is often inconsistently and arbitrarily applied. For Christians, a perfect example of a person driven to the death row being â€Å"mistakenly accused† was Jesus. Legitimate murderers, in the bible, were granted freedom and forgiveness, but Jesus was convicted, accused, and finally killed. This argument is mostly used by religious activists and protesters against the death penalty. People with deep-rooted belief to religious viewpoint often defend the right to life above any punishment that will threaten or jeopardize it. Based on the information published in both articles resumed above, and over the internet, I conclude that death penalty is not a deterrent, as violent crime rates show to be consistently higher in death penalty jurisdictions. Whether you are a hardened criminal or a government representing the people, killing another human being is wrong. It is wrong from the eyes of the â€Å"justice†, and so it is wrong viewed from the eyes of God or the â€Å"Supreme Being† in which we believe. Keeping killers off the streets for good through the Life Without Parole (LWOP) also prevents re-offending without having to harm murderers’ life. As Voltaire once wrote; Eâ€Å"let the punishments of criminals be useful. A hanged man is good for nothing; a man condemned to public works still serves the country, and is a good living lesson. † BIBLIOGRAPHY . UMUC Library: Guide to Criminal Justice  Resources—UMUC Article: Anti-death penalty groups raising money for exonoree Anthony Graves, by Diane Jennings – Reporter of Dallas Morning News UMUC Library: Guide to Criminal Justice  Resources—UMUC Article: â€Å"Testimony to begin today in death penalty trial of man accused of killing wife, stepdaughter and showing stepsons their bodies†, by Jennifer Emily – Reporter of Dallas Morning News REFERENCES â€Å"CITED† TIME in Partnership with CNN (online): http://www. time. com/time/magazine/article/0,9171,905684,00. html 2nd paragraph of: UMUC Library: Guide to Criminal Justice  Resources—UMUC Article: â€Å"Testimony to begin today in death penalty trial of man accused of killing wife, stepdaughter and showing stepsons their bodies†, by Jennifer Emily – Reporter of Dallas Morning News 2nd paragraph of: http://deathpenalty. procon. org/ 2nd paragraph of: http://deathpenalty. procon. org/ http://www. deathpenaltyinfo. org/ How to cite â€Å"Death Penalty† Pros and Cons, Papers

Trial of Socrates free essay sample

In my opinion I think Socrates’ teachings have been beneficial for Athenian democracy and he should not be on trial let alone convicted of anything. Socrates only taught things that only helped further democracy and pointing out the falls of democracy can help Athens. Socrates helped the youth learn about their specific roles in society and how it makes society function properly and is something that democracy does not have. The falls should not be something to hate him for, but something to learn from. Socrates describes in The Republic that in a perfect society people perform their roles in the community for the benefit of society. It does not matter what you do for the community whether you are a farmer or soldier or shoemaker you do that skill your good at. If a farmer was trying to do the work of a soldier and the solider the work of the farmer neither will be able to benefit the community very well because the farmer and the soldier are not equipped with the right skills to perform one another’s job. We will write a custom essay sample on Trial of Socrates or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The farmer is best at farming and the solider is best at fighting and being a protector of the community. Socrates talks about this in this quote â€Å"no two of us are born exactly alike. We have different natural aptitudes, which fit us for different jobs. †1 In that quote Socrates is talking about how people are born with different skills and abilities. He also mentions that because everyone has different skills and that means we will have different jobs. We will have different jobs because are skills determine what were good at whether that is making shoes or farming everyone has a different job they are skilled at. Socrates teaching about how people have their own place in society helps Athenian democracy not hurt. When people do what they are skilled at it increases production. Socrates explains this well in this quote â€Å"Quantity and quality are therefore more easily produced when a man specializes appropriately on a single job for which he is naturally fitted, and neglects all others. †2 In that quote Socrates is explaining that when someone focuses on the job they are naturally skilled at they produce more product and have better quality than someone who is not naturally skilled in that job. Also when the person is doing the job that they are naturally skilled and does not worry about or do any other jobs they produce more with quality. When a democracy has a people working the jobs they a naturally skilled at the people produce more. Also the people will be happier doing what they are good. If you are bad at math it is not going to be fun to do and won’t make you happy. On the other hand if you are good at math you will enjoy it because it comes to you naturally and is easier for you than it would be for someone who is not good at math. When you are good at math you can finish problems faster than someone who is not good at math. That example applies to the any professions someone who is skilled at making shoes can make them better faster and better than someone who is not skilled at. With people doing what they are good at and being happy I cannot see how it would hurt democracy. Another way that Socrates is beneficial to Athenian democracy is that he is educating our youth. It is good that our democracy is full of highly educated youth and young adults because they will be our next leaders and you do not want uneducated people running Athens. Education is key in having a flourishing democracy we need to educate the youth that are naturally skilled at being diplomats understand the laws and understand how our government functions. With the understanding of the government and its functions they can make good decisions about the future of Athens. Also having only educated people on assembly prevents decisions being made by people who do not specialize in government. We do not want a fishmonger making decisions like if Athens should go to war when he has no education in what would be the right thing to do in that situation. That could hurt Athens and our democracy if we let whoever have a say in government. Socrates even says â€Å"A democratic society in its thirst for liberty may fall under the influence of bad leaders. †3 In that quote Socrates explains that when we have uneducated people in government we are susceptible to electing bad leaders. Having bad leaders in a government will destroy our democracy. That is why we need to educate our youth and have an educated assembly, so we can avoid having bad leaders. Socrates also says in this quote â€Å"an excessive desire for liberty at the expense of everything else is what undermines democracy and leads to demand for tyranny. †4 In this quote Socrates is explaining how democracy can lead to a tyranny. A tyranny is not something we want for Athens because it did not work out for us before and we voted to not allow the people of Athens to talk about them. If we educate our youth and have an educated assembly we can avoid having bad leaders and we can also avoid having Athens turn back into a tyranny. Socrates is also beneficial to Athenian democracy because he find the flaws in democracy. I have described some of the ways Socrates points out the flaws in democracy. He points out how if you have a democracy people will do whatever job they want to do even if they are not skilled at and it will hurt production and could cause shortages of products. Socrates also shows us how a democracy can lead us to a tyranny. People might hate Socrates for down talking democracy and saying it is the second worst government next to a tyranny. That should not be something we should hold against him. The people of Athens should use his teachings as something to improve our democracy. We should not look at his teachings as how bad our society is, but as a way to make it better. Socrates talks about how a democracy will let everyone do whatever job they want even if they are not skilled at it. He also talks about how that could lead to shortages like food, clothes, etc. To avoid this down fall of democracy the educated assembly should make a law that allows a certain amount of jobs. For example since we do not want a bunch of people being fishmongers the assembly could make a law that makes it so that there are a limited amount of fish mongering licenses. With only a limited amount of fish mongering licenses it will increase the competition for those licenses and will cause people who wanted to be fish mongers and were not good at to find a job they are more naturally skilled at. Socrates also mentioned that a democracy is the second worst government to tyranny and also that a democracy leads to tyranny. To avoid this downfall of democracy the educated assembly could add make law requiring that members elected into the assembly meet certain education and experience requirements. A law like that can eliminate bad leaders from ever entering any powerful government positions. Democracy may have some falls according to Socrates, but learning about the potential downfalls and addressing them will be what is beneficial for our Athenian democracy. Socrates’ teachings will help our government avoid downfall. Socrates’ teachings will also help Athens flourish. Athenian democracy can flourish when everyone does the job they are skilled at and we have the educated people in government making decisions that are best for Athens. Socrates’ teachings are the reason why Athenian democracy has even a chance at flourishing and bringing Athens back to what it was.

Modern Day †Research Paper Essay Sample free essay sample

I. Approval Sheet In a Modern twenty-four hours of engineering new appliances and devices are exist while many human existences are addicted on it. I wonder why in our past coevals. why many of us can make the same things without the usage of new engineering? In fact. many of them become hardworking because there are no tools or devices must utilize. In our twenty-four hours today called â€Å"Day of Modernity† all human existences become lazy they depend on the devices which our discoverer and scientist made or develop. As twelvemonth and clip base on balls by our universe is good hi-tech ( High Technology ) . many people are more lazy. In Addition. I made this sort of Research works to halt all human Beings who exist in our starship called the planet Earth to cognize what are the causes and effects when the depend on engineering and what are some stairss to be independent while modern engineering came in. We will write a custom essay sample on Modern Day – Research Paper Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I asked one of the pupil in Marigondon National High School Where I Studied whose named is Jade Alcantara a 3rd twelvemonth high school all about why they cut categories due to computing machine games? I quote â€Å" Ang ubang estudyante minute cutting ug klase pareha nako parity makalimtan Air National Guard mga problema nga naa SA ilang kinabuhi pareha nako! Ug usa sab kay maglinga-lingaw sad myocardial infarction ginagmay† Unqoute. We must O.K. this research work to halt or to act upon all human existences particularly pupils to be non an nut in computing machine games and seeking to prosecute to work hard. to hold a strong finding if they want to accomplish one time ends or things. place and I want your blessing all about my research paper as what you know my concern is? Needed the blessing of our instructor in English IV which Mrs. Mae Zafra as her demands for the 4th grading period. II. Recognition Writing is non a lone attempts. particularly it is non a computing machine games that is easy to accomplish. and as ever. there are many people to thank for giving their energy and attempts to complete this research paper. many ways to honour. Of class. I’d thought a batch of different manner to state thank you harmonizing to the list is our God from heaven above which give me the strength to do my work. the finding. the inspiration that I could complete my research works and particularly â€Å"I Googled It! † ( Without looking it up can you do your ain research paper ) through this web site it helps me a batch! It makes me inquire a things or a words which is unfamiliar to me and it gives me a significance same as a dictionary. particularly reading some books ; through this I can garner all the information all about the said subject and it makes me all things wonder which I could compose a batch of information through my research. At the top of my list is I want to state thank you my friend Andrew Pineda for giving all his attempts and his sentiment of what is computing machine dependence towards modernness is? All I want to state you’re such a cherished as a diamond because I care for you and I don’t want you to lose in my bosom such like a diamond friend you have which is me! I know at the underside of your bosom in my bosom excessively we will be everlastingly and of all time be a labakabadubiEEE friend as many old ages and yearss tand clip base on balls by. which decease can divide our friendly relationship. Barkada’s Next ; Ivan Cuyag. Sept Joshua Lozada. and Jade Alcantara for all the yearss chew the fating and murmuring with me all about my work. giving me an thought of how can I make my research works. all of your moral supports helps a batch to complete my research paper and being as my interviewee. Who gave me strength. finding to complete my research paper even though there are tonss of things I’ve ask you. That your replies are non rectify its O.K. because I know if who you are and what you have done every clip we talk. All I can state â€Å"Terima Kasih† intending thank you in Indonesian. Nicholas Sparks. for being my inspiration as an writer. I want to research unfamiliar words which you’ve done in every books that you have even though I would non be the same as you I’ll seek my best to be your fan. I’ve explore a batch of words which hard to me through the aid of my â€Å"lubhidubhiee† lexicon which is the Miriam Webster Dictionary ; thanks for giving me all the significance of the words which is difficult to me I know without you I can’t make my research perfect as you. Mrs. Mae Zafra ; my fantastic and beautiful instructor who give us the chance to do a sort of research paper to be our usher when we took up college that we will be made our paper easier through her aid that we made a child of plants which college pupil have done all I can state â€Å"je zo’n groot leraar hebben we† a Dutch linguistic communication which intend YOUR SUCH A GREAT TEACHER WE HAVE. III. Abstract Many several old ages have passed and Modern Technology came in. As what we saw many people depend on engineering. In fact. some human being usage engineering as their day-to-day activity wont alternatively of holding some physical activity which some become lazy. from the word dependence you can all state. it is excessively much usage of something or excessively much drama this in every activity of your life. There are some pupil cut categories because of engineering ( Computer Game ) . Me. myself and I try to research more. why do people go an nut? What is the ground why they engage this sort of activity which is bad? But some people use the engineering in good manner 91 % of them is to be exact make this sort of activity. In fact. it is the chief job for the parents and the large inquiry grade. inquiry for the parents such as â€Å"Why my kid addicted in engineering appliances? † and what should we make to halt their dependence? Nowadays. the kids spend their clip in the co mputing machine. for them it’s the games and engineering epoch non the bike epoch once more. It is how the new engineering affects the neurotransmitters of the users. How they become addict for our modern engineering came in. Parents get covetous with computing machine because their eggs ( Children ) give more clip to the computing machine than them. But some of the kids feel same as the state of affairs. Computer! Gives the followers ; Happiness. Makes our work efficient. it is now our chief wont. as our merriment. But we don’t cognize as an Individual we all know its bad effects to us it makes our life ruin it made us lazy. don’t have a clip to read because we depend on it ( Computer ) neer read some informational books. merely Google it! And one chink the reply will look. addicted! †¦Ã¢â‚¬ ¦ . Bored! it is the one ground who pursue us that we can utilize of computing machine. Games will do us merriment we will neer be bored through it but allow all retrieve its consequence which is enormous as I can state!

Identify Opportunity Costs

Identify Opportunity Costs Unlike most costs discussed in economics, an opportunity cost doesnt necessarily involve money. The opportunity cost of any action is simply the next best alternative to that action: What you would have done if you didnt make the choice that you made? The notion of opportunity cost is critical to the idea that the true cost of anything is the sum of all the things that you have to give up. Opportunity cost  considers only the next best  alternative to an action, not the entire set of alternatives, and takes into account all of the differences between the two choices. We  actually deal  with the concept of opportunity cost every day. For example, options for a day off work might include going to the movies, staying home to watch a baseball game, or going out to coffee with friends. Choosing to go to the movies means the opportunity cost of that action is the second choice. Explicit Versus Implicit Opportunity Costs Generally, making choices includes two types of cost: explicit and implicit. Explicit costs are monetary expenses, while implicit costs are intangible and therefore hard to account for. In some cases, such as weekend plans, the notion of opportunity cost includes only these forgone alternatives or implicit costs. But in others, such as a businesss profit maximization, opportunity cost refers to the difference in the  total of this type of implicit cost and the more typical explicit monetary cost between the first choice and the next best alternative. Analyzing Opportunity Costs The concept of opportunity cost is particularly important because, in economics, almost all business costs include some quantification of opportunity cost. To make decisions, we must consider benefits and costs, and we often do this through marginal analysis. Firms maximize profits by weighing marginal revenue against marginal cost. What will make the most money when considering the operating costs?  The opportunity cost of an investment would involve the difference between the return on the chosen investment and the return on the other investment. Likewise, individuals weigh personal opportunity costs in everyday life, and these often include as many implicit costs as explicit. For example, weighing job offers  includes  analyzing more perks than just wages. A higher-paying job isnt always the chosen option because when you factor in benefits like health care, time off, location, work duties, and happiness, a lower-paying job might be a better fit. In this scenario, the difference in wages would be part of the opportunity cost, but not all of it. Likewise, working additional hours at a job offers more in wages earned but comes at the expense of more time to do things outside of work, which is an opportunity cost of employment.

Meaning and Origin of the Surname Roberts

Meaning and Origin of the Surname Roberts A patronymic surname translating to son of Robert, from the Welsh given name Robert, meaning bright fame. The surname is derived from the Germanic elements hrod meaning fame and beraht meaning bright. The origin of the name Roberts is  Welsh and  German and is the 45th most popular surname in the United States as well as the sixth most common surname in Wales. Quick Facts The nickname for Robert is typically Bob or Bobby while the feminine form is often Roberta or Bobbi.The Normans historically introduced the surname Roberts to Britain allowing it to be popular in places like England, Wales and Ireland.Roberts can also be attributed to the Italian root connected to Rupert and is connected to Flanders by the names Rops and Rubbens.The popular fictional character and childrens toy doll, Barbie, is also known by her full name as Barbara Millicent Roberts. Alternate Surname Spellings RobertRobartsRobinsRobartRopartzRobbertsRopertRuppert Famous People Julia Roberts:  American actress popular for films Pretty Woman, Steel Magnolias, and Erin Brockovich. She is one of the highest-paid actors in Hollywood.Rick Ross:  His real name is William Leonard Roberts II. Rick Ross is a rapper and label boss who was first signed to P. Diddys Ciroc Entertainment.Doris Roberts:  Famous television actress known for her role in the popular series Everbody Loves Raymond. She had also been on Desperate Housewives, Greys Anatomy and other TV shows. Genealogy Resources 100 Most Common U.S. Surnames Their MeaningsSmith, Johnson, Williams, Jones, Brown... Are you one of the millions of Americans sporting one of these top 100 common last names from the 2000 census?Roberts Family Genealogy ForumSearch this popular genealogy forum for the Roberts surname to find others who might be researching your ancestors, or post your own Roberts query.FamilySearch - Roberts GenealogyFind records, queries, and lineage-linked family trees posted for the Roberts surname and its variations.Roberts Surname Family Mailing ListsRootsWeb hosts several free mailing lists for researchers of the Roberts surname.Cousin Connect - Roberts Genealogy QueriesRead or post genealogy queries for the surname Roberts, and sign up for free notification when new Roberts queries are added.DistantCousin.com - Roberts Genealogy Family HistoryFree databases and genealogy links for the last name Roberts. Check out the resource First Name Meanings to discover the meaning of a given name.  Suggest a surname  be added to the Glossary of Surname Meanings and Origins if you are unable to find your last name listed. Source Cottle, Basil. Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Menk, Lars. A Dictionary of German-Jewish Surnames. Avotaynu, 2005. Beider, Alexander. A Dictionary of Jewish Surnames from Galicia. Avotaynu, 2004. Hanks, Patrick, and Flavia Hodges. A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick. Dictionary of American Family Names. Oxford University Press, 2003. Smith, Elsdon C. American Surnames. Genealogical Publishing Company, 1997.

An analysis of three women from three works by edith wharton Essay

An analysis of three women from three works by edith wharton - Essay Example Her works display her inborn wit and are characterized for their humor, incisiveness and uneventfulness (Wikipedia). As a child, Wharton lived overseas until the age of six when her family settled in New York. She was not formally schooled, but she educated herself by receiving instruction from her governess and by reading through her father's collection of books (Dwight and Winner). In 1885, aged 23, she married Edward Robbins Wharton, but the marriage was tumultuous and unhappy. The marriage ended in divorce in 1913, on grounds of her husband's public infidelity and degrading health. Wharton's first work published, The Decoration of Houses, is not a work of fiction, but a work on architecture and landscaping. In the course of her life, Wharton has traveled extensively through Continental Europe, eventually settling in France. From France, she observed the battles of World War I from the frontlines and wrote Fighting France: From Dunkerque to Belfort, a series of articles about the fighting. She was involved actively in the Red Cross and with the refugees, and was given the French Legion of Honor award for her efforts. In a writing career spanning forty years, Wharton would produce more than forty volumes of work. Her first work published, The Decoration of Houses, is not a work of fiction, but a book on architecture and landscaping. ... r work, responding particularly to the elegance and precision of her prose and the sharpness of her wit; others don't like her at all, finding it hard to "get into" her fiction because she seems so cold, the prose seems so detailed and self-conscious, and the subject matter is so elite" ("Edith Wharton"). Said Dwight and Winner, Edith Wharton "was a born storyteller, whose novels are justly celebrated for their vivid settings, satiric wit, ironic style, and moral seriousness," whose works contain characters are "[o]ften portrayed as tragic victims of cruel social conventions, they are trapped in bad relationships or confining circumstances." The three works chosen for this paper, The Other Two, The Muse's Tragedy and The Pomegranate Seed, are works of Wharton that provide examples to this statement. One such character trapped by conventions is Mrs. Alice Waythorn from The Other Two. The story is told from the point of view by Alice's third husband Mr. Waythorn, whose glowing fascination for his charming bride then turned to doubt about her personality and the fact that she was married twice before him. It is a doubt that grew each time he encountered her former husbands, to wane into numbness with familiarity with them, and to be resolved in the most humorous and unexpected of turns. The Muse's Tragedy, aptly named, is the story of a woman named Mary Anerton, who was seen by the society she moves in as the muse of the renowned poet Vincent Rendle, and immortalized in his "Sonnets to Silvia." While the public whispered of the great love affair between poet and muse, which lent fame - and after the poet's death, authority on his works - to Mrs. Anerton, the truth is that the love affair existed only in Mrs. Anerton's mind, the fruit of her unspoken longing for the

Murphy Brewery Ireland, Limited (case study) Case Study

Murphy Brewery Ireland, Limited ( ) - Case Study Example As discussed in the case, Alcohol consumption was falling coz of increased health concerns. Murphy share was already less in the market as compared to that of its competitor so the company should come up with a focused strategy rather than a general one. For e.g. is Ireland Murphy developed growth thorough exporting and making such packaging design that targeted the take-home market. Another cause of the problem is that when we analyse Murphy’s competitor, it can be noted that they invest a lot on advertising. Guinness 12 million pounds investment in advertising called the Big Pint and extensive billboard advertising that represented the strength of the brand was a big success for it. Similarly Murphy’s sales could improve if they spend more budget on advertising. They need to come up as a big brand in order to establish a strong market share and to compete with Guinness and other leading brands. Murphy should work on the promotion of their brand. In order to sustain in the market they need to get big. They need to invest more in their advertising budget so that they can achieve a larger market share. The problem with this is that as they increase their market share they will also have to increase their capacity and will have to invest in that too. Another alternative to this is to remain a niche brand but that has its own pros and cons. Murphy has to see that if it is a premium brand then it should design its marketing mix according to that too. It is a good option as US consumers have high living standard and they represent a major market worldwide. At the same time they should consider that high end consumers have their own choices. So before becoming a premium brand a through market analysis should be carried out that identifies customer preferences and then a strategy shall be designed accordingly. The best thing that Murphy to do will be to work on increasing its market share. If they will not do it